Live inbound calls from local customers who need your service. Exclusive to you. Pay only when calls connect.
Lead platforms and agencies end the same way: a form fill, a callback race, and software to chase leads that went cold. Here's the market, side by side.
| CallGen | Lead gen platforms | Marketing agencies | |
|---|---|---|---|
| What you actually get | ✓Live customer calls | ✗Shared contact details | ✗Lead forms |
| Consumer intent | ✓Ready to book, on the phone now | ✗Browsing and comparing | ✗Browsing and comparing |
| Speed to contact | ✓Instant. They call you | ✗Callback race against 3 to 5 rivals | ✗Callback and follow-up lag |
| Close rate | ✓Calls convert ~5x better than forms | ✗Low. Split across rivals | ✗Form leads go cold |
| 100% exclusive to you | ✓Always | ✗Sold to 3 to 5 businesses | ✗Usually shared |
| Speed-to-lead / AI answering tools | ✓Not needed. Ever. | ✗Needed to survive | ✗Needed |
| Your time investment | ✓Answer the phone | ✗Hours of chasing every week | ✗Managing the agency, then chasing |
| Upfront costs | ✓$0 | ✗Lead packs and credits | ✗Retainer plus ad budget |
| When you pay | ✓Per qualified call only | ✗Per lead, win or lose | ✗Monthly, win or lose |
| Who carries the risk | ✓We do | ✗You | ✗You |
You don't need speed to lead when there's no lead to chase.
No campaigns to manage, no dashboards to learn, nothing to install.
Services, suburbs, delivery hours and how many calls your crew can handle. We agree your qualification criteria and pricing per call, in writing.
We build and fund the ads, landing pages, tracking numbers and routing. Our budget, our risk. Every enquiry is qualified for suburb, service and intent.
The customer connects live to your existing number while they're actively looking for help, exclusive to you. You quote and book while intent is at its peak.
Every campaign runs on parameters we agree up front, so you always know what qualifies and what it costs before a single call is delivered.
Only the work you actually want. Excluded job types never reach you.
Your exact postcodes. No jobs an hour up the highway.
Calls flow only when you can answer: business hours, after hours, weekends. Your call.
A maximum volume matched to your crew, so you're never flooded past capacity.
A call only bills after it passes the agreed duration threshold.
Repeat and duplicate callers are filtered under rules we set together.
The price of each call is agreed before launch. No retainer, no ad budget on top.
Every call is logged and recorded for quality assurance and disputes.
Stop buying leads. Start answering customers.
Every call we deliver is a real customer we've paid to reach, so we partner with businesses built to win them. Here's who we're a fit for.
Criteria, pricing and caps agreed in writing before launch. Then we measure what matters, and scale what works.
At review you'll see exactly what came in, what it cost and what it made you. If the numbers work, we keep going. If they don't, you walk.
Your price depends on your trade, area and job type.
Priced for your trade, postcode and job type. Unqualified calls are never billed.
When something breaks, your customer grabs the phone. We make sure it's your number they reach.
A customer-acquisition model where you pay for qualified inbound phone calls from real customers instead of paying an agency retainer or buying online lead forms. The customer calls, we connect them live to your phone, and that delivered call is what you pay for.
A real customer, inside your agreed service area, asking for a service you offer, during your delivery hours, on the line past the agreed minimum duration. We define it together in writing before launch. Anything that misses the mark is never billed, and every call is recorded, so there's no argument about it.
Yes. Every call that connects to you is 100% yours. It's never shared, resold or sent anywhere else, unlike lead platforms that sell the same enquiry to 3 to 5 businesses. Just be ready to answer: customers who can't reach a business simply call the next one.
Your price per call is set before launch based on your trade, area and job type, in writing. There's no retainer, ad budget or setup fee on top, and unqualified calls are never billed.
No, and that's the point. Those tools exist to chase leads that went cold after a form fill. With CallGen there's no form and no callback: the customer dials and connects to you live. The whole chase-the-lead toolkit becomes unnecessary.
Yes. We set call caps, delivery hours and total spend limits around your crew's capacity before launch, and you can adjust them as you grow.
No. Calls route straight to the number you already answer. Nothing to install, nothing to learn, no change for your customers.
Search advertising, call-focused landing pages and local digital campaigns we build and fund for your trade and area, all running through tracked numbers so every call is attributed and recorded.
No, and be wary of anyone who says they can. We deliver a live, exclusive, qualified customer at the moment they're looking. Answering well, quoting and closing is your craft, and the pilot scoreboard shows you exactly how the two halves are performing.
No lock-in. We earn your business every month by sending calls worth answering. If they stop being worth it, you unplug.